Unleash the Ultimate Digital Racing Experience
The New Gold Standard in Brand Activation
Beyond the Screen: Engineering Unforgettable Brand Encounters
At Challenge Racing, we don’t just provide world-class simulators; we architect high-impact brand ecosystems. We are a premier experiential marketing agency dedicated to bridging the gap between luxury entertainment and data-driven results. Whether it’s the visceral thrill of our professional-grade racing and flight simulators or the magnetic pull of our bespoke mobile cooler units, we transform passive onlookers into lifelong brand advocates.
For small boutiques and global enterprises alike, we offer a sophisticated alternative to the saturated digital landscape, delivering your message to the most exclusive, “unreachable” outdoor venues with surgical precision.
Winner of the Canadian Choice Award 2025
Canadian Choice Award honours the heart and soul of Canada’s business world. Each year, they shine a spotlight on the small and medium-sized businesses that power our nation’s economy, drive new ideas, and improve our communities.
challengeGTA Racing Simulator Rental is an official winner in the Entertainment Services in Toronto category. This win highlights our exceptional work and dedication in our field and we are proud that our customers have taken the time to recognize our good work this year.
Our Clients
Trusted by brands to deliver visibility, energy, and return on investment. If you’re serious about turning heads and driving value at your next event, challengeGTA is your secret weapon. Let’s make your brand the reason people stop, talk, and buy.
Racing Simulator Rental in Toronto
Our Story
How We Became a Racing Simulator Rental Company
We’re not your average entertainment business. Founded in 2018 by racing enthusiasts Ivan Gudov and Anton Golubok, we started off as an e-racing and auto-cross competitive events company. Our events were adrenaline-fueled spectacles, with prizes ranging from cold hard cash to even an actual car (yes, a Subaru BRZ!). But when the pandemic hit and public events became a distant dream, we knew we had to adapt and pivot to racing simulator rental service.
EVENT
EQUIPMENT
RENTAL
- Team Building
- Competitions
- Professional Attendants
- Driver’s Training
SIMHUB
RACE
LOUNGE
- Nine Simulators
- Open for Walk-Ins & Private Parties
- Up to 100 People
- Catering Available
BUILD A CUSTOM RACING SIMULATOR
We’ll build your dream simulator rig and deliver it!
Testimonials
Reviews From Our Customers About Racing Simulator Rental Service
Josh G.
“…The guys were great in giving pointers to the drivers to get them on the right track. The whole event got competitive pretty quickly! Highly recommended for any gathering of people, especially diesel mechanics!”
Laura C.
“I had the pleasure of working with Anton and Ivan of challengeGTA and I must say my experience exceeded all expectations. From start to finish, the level of service was outstanding!”
Marissa M.
“We were thrilled to have ChallengeGTA join us at our Formula 1 inspired gala. The two racing simulators were an excellent addition to the event and provided guests with the ultimate F1 experience! Thank you Anton and Ivan for such a memorable night.”
Latest Posts
Premier source for all things related to the exhilarating world of racing simulators!
Racing Sim Competition – October 20, 2024
We’re excited to share the results of the challengeGTA and SimHub Race Lounge racing simulator competition held this October 20th, 2024! Our competitors showed incredible skill and precision on the track,…
Toronto Motorsports Park 2024 Labour Day Weekend Spectacular
Get ready for an adrenaline-pumping extravaganza as Toronto Motorsports Park hosts the Labour Day Weekend Spectacular from Friday, August 30th to Sunday, September 1st. This thrilling event combines the excitem…
Dirt Rally 2.0: The Pinnacle of Off-Road Racing Simulation
Dirt Rally 2.0, released in 2019, is the sequel to the critically acclaimed Dirt Rally and represents the zenith of off-road racing simulation. Developed by Codemasters (creators of F1 23), this game builds upo…
Racing Sim Competition – August 11, 2024
We’re excited to share the results of the challengeGTA and SimHub Race Lounge racing simulator competition held this August 11th, 2024! Our competitors showed incredible skill and precision on the track, …
F1 23: The Ultimate Formula One Racing Experience
Are you ready to experience the thrill of Formula One racing like never before? Welcome to F1 23, the penultimate installment of the acclaimed racing simulation series developed by Codemasters. Strap in and get…
Assetto Corsa: Precision Driving Meets Limitless Customization
Assetto Corsa isn't just another racing game – it's a love letter to automotive enthusiasts, crafted with painstaking attention to detail. But what makes it stand out in the crowded field of racing simulators? …