Welcome to challengeGTA! We’re not your average entertainment business. Founded in 2018 by racing enthusiasts Ivan Gudov and Anton Golubok, we started off as an e-racing and auto-cross competitive events company. Our events were adrenaline-fueled spectacles, with prizes ranging from cold hard cash to even an actual car (yes, a Subaru BRZ!). But when the pandemic hit and public events became a distant dream, we knew we had to adapt.

From those entrepreneurial, community-driven roots, we didn’t just grow—we evolved. Today, we have transformed into one of the most unique and dynamic experiential marketing agencies in the region. We work side-by-side with businesses of every size, driving massive engagement for local small businesses, scaling mid-sized brands, and executing high-impact activations for major enterprise corporations and Fortune 500 companies.

We are proud to push the boundaries of modern brand engagement by introducing cutting-edge eSports activations and our innovative “Branded Cooler Carts” marketing campaign tool. By combining high-octane digital experiences with tactical, trackable street marketing, we deliver unparalleled consumer dwell time and brand loyalty. We don’t just host events; we create unforgettable experiences, solidifying our footprint as the most engaging and immersive experiential marketing company in the Greater Toronto Area—and perhaps all of Canada.